A mission statement is a powerful tool for any business. It defines what your company does, whom you serve, and why it matters. A strong mission statement helps guide decisions, inspires employees, and communicates your purpose to customers. If you’re creating a mission statement for your company, follow these simple steps.

Start by gathering information about your company. Consider its values, goals, and the impact you want to make. Form a small team of key employees from different departments to ensure diverse perspectives.

Example: Patagonia’s leadership team, including environmental advocates and product designers, collaborates to ensure the company’s mission reflects its values.

Ask yourself, Who does this organisation serve? Think about your customers and any other stakeholders who benefit from your company’s work.

Example: Patagonia serves outdoor enthusiasts, environmentalists, and consumers looking for ethically made, high-quality gear. It also serves the planet by advocating for sustainability and conservation.

Now, define what your company does and why it exists.

• What does your company do? Describe your products or services.
• Why do you do it? Identify the deeper purpose behind your business.

Example: Patagonia creates high-quality, environmentally responsible outdoor gear because it believes in preserving the planet for future generations.

Keep it simple, clear, and true to your brand. A great mission statement should capture the essence of your company in one or two sentences.

Example: Patagonia’s mission statement “We’re in business to save our home planet.”

• When crafting your mission statement, ask yourself:
  • What do we do?
  • Whom do we serve?
  • How do we serve them?

  A strong mission statement sets the foundation for your company’s success. Take the time to refine it and ensure it reflects your values and goals.

  Need help writing yours? Start with these steps, and you’ll create a mission statement that truly represents your company’s purpose!