This blog post is part of the series Sustainable Digital Habits.

As our lives and work increasingly move online, it becomes crucial to approach the internet with the same sustainable and mindful practices we apply to other aspects of life. While the environmental impact of vast data servers and the accumulation of outdated digital information often goes unnoticed, it has tangible consequences. Every action counts — and collectively, we can foster healthier digital habits that benefit both our well-being and the planet.

This series explores key strategies to enhance your online work experience while reducing your environmental footprint and supporting mental clarity.

According to Gerry McGovern (Digital is garbage)

• 90% of data is never accessed again after 90 days.
• 80% of downloaded apps are abandoned within 90 days.
• 90% of all existing data was created in just the past two years.

By understanding and addressing these patterns, we can build a more efficient, sustainable, and conscious digital environment

Email is an essential means of communication, but it has a hidden cost. The energy used to send, store, and read emails contributes to carbon emissions. Small adjustments to email practises can have a significant impact on businesses that are concerned about sustainability. Here’s how to keep your inbox efficient and eco-friendly.

Every email generates emissions, from the data centre storing it to the electricity used to read it. Reduce unnecessary messages by:

• Being clear and concise.
• Avoid one-word replies like “Thanks”, “Heard”, “Sure”. 
• Using collaboration tools for internal communication instead.

Unread newsletters and spam fill inboxes and waste time. Regularly review and unsubscribe from emails you don’t need. Consider pre-made tools to streamline the process.

Until they are deleted permanently, deleted emails continue to occupy server space. Regularly clear out your trash folder. Archive important emails rather than storing them in your inbox.

Large files require more energy to store and send. Consider the following: 

• Compress images and documents.
• Use links to cloud storage instead of email attachments.
• Send plain text when possible, reducing unnecessary formatting.

Constant notifications drain both your focus and device battery. Disable unnecessary alerts to reduce energy use and improve productivity.

A tidy inbox is more efficient and sustainable. Set a reminder to:

• Delete old emails.
• Unsubscribe from spam.
• Organise messages into folders.

Adopting sustainable email habits is easy and effective. By making simple tweaks, you reduce your digital carbon footprint while improving productivity. Start today and make your inbox part of your sustainability strategy!

As a founder, your team looks up to you. If you prioritise digital wellbeing, they will too. Set the tone by taking breaks, respecting boundaries, and modelling healthy habits.