When I set out to build my new website, I knew I wanted to do things right from the very beginning. This wasn’t just about design or functionality; it was about values. I wanted every service I used to reflect the kind of future I believe in: one where businesses take responsibility for their environmental impact and use technology to do good.

Because my site is designed to help small businesses make better, more conscious choices, it felt only right to apply that same thinking to the tools behind the scenes. Web hosting was the natural place to start.

Green Hosting Was a Priority

One of the first things I realised was that my website needed to run on green energy. I began researching hosting providers that aligned with this goal. Since I had already decided to use WordPress, the CMS I know best and trust for SEO optimisation, I focused on providers offering green WordPress hosting.

That’s when I came across Kinsta, and I was impressed even before looking into their environmental credentials.

Performance First, Sustainability Always

Kinsta stood out immediately for its reliable performance, user-friendly dashboard, and enterprise-grade infrastructure. It is built specifically for WordPress users, which means everything from backups to caching is optimised for speed and simplicity.

What surprised me was that they don’t heavily promote their green credentials on their website. This made me even more curious, so I contacted their sales support team. The response I received was incredibly helpful and human.

After learning more, I was convinced. Kinsta runs on Google Cloud Platform, which has been carbon neutral since 2007 and is committed to operating entirely on carbon-free energy by 2030. Their explanation of what green hosting means was clear and transparent. I was also drawn to the sense of responsibility they show, both towards the planet and the people behind the scenes.

A Smooth Experience from Day One

A friend of mine who is a developer helped me set things up. Although he had never used Kinsta before, he was immediately impressed by how smooth everything was. He even told me he thought it was a great option, which only confirmed I had made the right choice.

Now, months later, I remain really happy with how my website runs. It is fast, stable, and easy to manage. Best of all, I know it is powered by infrastructure that supports a more sustainable digital world.

Final Thoughts

Kinsta is a premium hosting option, and it shows. For anyone building a serious WordPress site who also wants to make environmentally responsible choices, I can wholeheartedly recommend it. You do not have to choose between strong performance and strong values. With Kinsta, you can have both.